Data Mining - Retrieving Information From Data

Data Mining - Retrieving Information From Data

Data mining definition is the process of retrieving information from data. It has become very important now days because data that is processed is usually kept for future reference and mainly for security purposes in a company. Data transforms is processed into information and it is mostly used in different ways depending on what information one is extracting and from where the person is extracting the information.

It is commonly used in marketing, scientific information and research work, fraud detection and surveillance and many more and most of this work is done using a computer. This definition can come in different terms data snooping, data fishing and data dredging all this refer to data mining but it depends in which department one is. One must know data mining definition so that he can be in a position to make data.

The method of data mining has been there for so many centuries and it is used up to date. There were early methods which were used to identify data mining there are mainly two: regression analysis and bayes theorem. These methods are never used now days because a lot of people have advanced and technology has really changed the entire system.

With the coming up or with the introduction of computers and technology, it becomes very fast and easy to save information. Computers have made work easier and one can be able to expand more knowledge about data crawling and learn on how data is stored and processed through computer science.

Computer science is a course that sharpens one skill and expands more about data crawling and the definition of what data mining means. By studying computer science one can be in a position to know: clustering, support vector machines and decision trees there are some of the units that are found on computer science.

It's all about all this and this knowledge must be applied here. Government institutions, small scale business and supermarkets use data.

The main reason most companies use data mining is because data assist in the collection of information and observations that a company goes through in their daily activity. Such information is very vital in any companies profile and needs to be checked and updated for future reference just in case something happens.

Businesses which use data crawling focus mainly on return of investments, and they are able to know whether they are making a profit or a loss within a very short period. If the company or the business is making a profit they can be in a position to give customers an offer on the product in which they are selling so that the business can be a position to make more profit in an organization, this is very vital in human resource departments it helps in identifying the character traits of a person in terms of job performance.

Most people who use this method believe that is ethically neutral. The way it is being used nowadays raises a lot of questions about security and privacy of its members. Data mining needs good data preparation which can be in a position to uncover different types of information especially those that require privacy.

A very common way in this occurs is through data aggregation.

Data aggregation is when information is retrieved from different sources and is usually put together so that one can be in a position to be analyze one by one and this helps information to be very secure. So if one is collecting data it is vital for one to know the following:

    How will one use the data that he is collecting?
    Who will mine the data and use the data.
    Is the data very secure when am out can someone come and access it.
    How can one update the data when information is needed
    If the computer crashes do I have any backup somewhere.

It is important for one to be very careful with documents which deal with company's personal information so that information cannot easily be manipulated.

source : http://ezinearticles.com/?Data-Mining---Retrieving-Information-From-Data&id=5054887

One of the Main Differences Between Statistical Analysis and Data Mining

One of the Main Differences Between Statistical Analysis and Data Mining

Two methods of analyzing data that are common in both academic and commercial fields are statistical analysis and data mining. While statistical analysis has a long scientific history, data mining is a more recent method of data analysis that has arisen from Computer Science. In this article I want to give an introduction to these methods and outline what I believe is one of the main differences between the two fields of analysis.

Statistical analysis commonly involves an analyst formulating a hypothesis and then testing the validity of this hypothesis by running statistical tests on data that may have been collected for the purpose. For example, if an analyst was studying the relationship between income level and the ability to get a loan, the analyst may hypothesis that there will be a correlation between income level and the amount of credit someone may qualify for.

The analyst could then test this hypothesis with the use of a data set that contains a number of people along with their income levels and the credit available to them. A test could be run that indicates for example that there may be a high degree of confidence that there is indeed a correlation between income and available credit. The main point here is that the analyst has formulated a hypothesis and then used a statistical test along with a data set to provide evidence in support or against that hypothesis.

Data mining is another area of data analysis that has arisen more recently from computer science that has a number of differences to traditional statistical analysis. Firstly, many data mining techniques are designed to be applied to very large data sets, while statistical analysis techniques are often designed to form evidence in support or against a hypothesis from a more limited set of data.

Probably the mist significant difference here, however, is that data mining techniques are not used so much to form confidence in a hypothesis, but rather extract unknown relationships may be present in the data set. This is probably best illustrated with an example. Rather than in the above case where a statistician may form a hypothesis between income levels and an applicants ability to get a loan, in data mining, there is not typically an initial hypothesis. A data mining analyst may have a large data set on loans that have been given to people along with demographic information of these people such as their income level, their age, any existing debts they have and if they have ever defaulted on a loan before.

A data mining technique may then search through this large data set and extract a previously unknown relationship between income levels, peoples existing debt and their ability to get a loan.

While there are quite a few differences between statistical analysis and data mining, I believe this difference is at the heart of the issue. A lot of statistical analysis is about analyzing data to either form confidence for or against a stated hypothesis while data mining is often more about applying an algorithm to a data set to extract previously unforeseen relationships.

Source:http://ezinearticles.com/?One-of-the-Main-Differences-Between-Statistical-Analysis-and-Data-Mining&id=4578250

Web Data Extraction Services

Web Data Extraction Services

Web Data Extraction from Dynamic Pages includes some of the services that may be acquired through outsourcing. It is possible to siphon information from proven websites through the use of Data Scrapping software. The information is applicable in many areas in business. It is possible to get such solutions as data collection, screen scrapping, email extractor and Web Data Mining services among others from companies providing websites such as Scrappingexpert.com.

Data mining is common as far as outsourcing business is concerned. Many companies are outsource data mining services and companies dealing with these services can earn a lot of money, especially in the growing business regarding outsourcing and general internet business. With web data extraction, you will pull data in a structured organized format. The source of the information will even be from an unstructured or semi-structured source.

In addition, it is possible to pull data which has originally been presented in a variety of formats including PDF, HTML, and test among others. The web data extraction service therefore, provides a diversity regarding the source of information. Large scale organizations have used data extraction services where they get large amounts of data on a daily basis. It is possible for you to get high accuracy of information in an efficient manner and it is also affordable.

Web data extraction services are important when it comes to collection of data and web-based information on the internet. Data collection services are very important as far as consumer research is concerned. Research is turning out to be a very vital thing among companies today. There is need for companies to adopt various strategies that will lead to fast means of data extraction, efficient extraction of data, as well as use of organized formats and flexibility.

In addition, people will prefer software that provides flexibility as far as application is concerned. In addition, there is software that can be customized according to the needs of customers, and these will play an important role in fulfilling diverse customer needs. Companies selling the particular software therefore, need to provide such features that provide excellent customer experience.

It is possible for companies to extract emails and other communications from certain sources as far as they are valid email messages. This will be done without incurring any duplicates. You will extract emails and messages from a variety of formats for the web pages, including HTML files, text files and other formats. It is possible to carry these services in a fast reliable and in an optimal output and hence, the software providing such capability is in high demand. It can help businesses and companies quickly search contacts for the people to be sent email messages.

It is also possible to use software to sort large amount of data and extract information, in an activity termed as data mining. This way, the company will realize reduced costs and saving of time and increasing return on investment. In this practice, the company will carry out Meta data extraction, scanning data, and others as well.

Source: http://ezinearticles.com/?Web-Data-Extraction-Services&id=4733722

Data Mining vs Screen-Scraping

Data Mining vs Screen-Scraping

Data mining isn't screen-scraping. I know that some people in the room may disagree with that statement, but they're actually two almost completely different concepts.

In a nutshell, you might state it this way: screen-scraping allows you to get information, where data mining allows you to analyze information. That's a pretty big simplification, so I'll elaborate a bit.

The term "screen-scraping" comes from the old mainframe terminal days where people worked on computers with green and black screens containing only text. Screen-scraping was used to extract characters from the screens so that they could be analyzed. Fast-forwarding to the web world of today, screen-scraping now most commonly refers to extracting information from web sites. That is, computer programs can "crawl" or "spider" through web sites, pulling out data. People often do this to build things like comparison shopping engines, archive web pages, or simply download text to a spreadsheet so that it can be filtered and analyzed.

Data mining, on the other hand, is defined by Wikipedia as the "practice of automatically searching large stores of data for patterns." In other words, you already have the data, and you're now analyzing it to learn useful things about it. Data mining often involves lots of complex algorithms based on statistical methods. It has nothing to do with how you got the data in the first place. In data mining you only care about analyzing what's already there.

The difficulty is that people who don't know the term "screen-scraping" will try Googling for anything that resembles it. We include a number of these terms on our web site to help such folks; for example, we created pages entitled Text Data Mining, Automated Data Collection, Web Site Data Extraction, and even Web Site Ripper (I suppose "scraping" is sort of like "ripping"). So it presents a bit of a problem-we don't necessarily want to perpetuate a misconception (i.e., screen-scraping = data mining), but we also have to use terminology that people will actually use.

Source: http://ezinearticles.com/?Data-Mining-vs-Screen-Scraping&id=146813

An Easy Way For Data Extraction

An Easy Way For Data Extraction

There are so many data scraping tools are available in internet. With these tools you can you download large amount of data without any stress. From the past decade, the internet revolution has made the entire world as an information center. You can obtain any type of information from the internet. However, if you want any particular information on one task, you need search more websites. If you are interested in download all the information from the websites, you need to copy the information and pate in your documents. It seems a little bit hectic work for everyone. With these scraping tools, you can save your time, money and it reduces manual work.

The Web data extraction tool will extract the data from the HTML pages of the different websites and compares the data. Every day, there are so many websites are hosting in internet. It is not possible to see all the websites in a single day. With these data mining tool, you are able to view all the web pages in internet. If you are using a wide range of applications, these scraping tools are very much useful to you.

The data extraction software tool is used to compare the structured data in internet. There are so many search engines in internet will help you to find a website on a particular issue. The data in different sites is appears in different styles. This scraping expert will help you to compare the date in different site and structures the data for records.

And the web crawler software tool is used to index the web pages in the internet; it will move the data from internet to your hard disk. With this work, you can browse the internet much faster when connected. And the important use of this tool is if you are trying to download the data from internet in off peak hours. It will take a lot of time to download. However, with this tool you can download any data from internet at fast rate.There is another tool for business person is called email extractor. With this toll, you can easily target the customers email addresses. You can send advertisement for your product to the targeted customers at any time. This the best tool to find the database of the customers.

However, there are some more scraping tolls are available in internet. And also some of esteemed websites are providing the information about these tools. You download these tools by paying a nominal amount.

Source: http://ezinearticles.com/?An-Easy-Way-For-Data-Extraction&id=3517104

Scrape amazon and price your product the right way – A use case

Scrape amazon and price your product the right way – A use case

So you built a product that you want to sell through Amazon.

How do you price your product? 

Amazon is the world’s largest online retailer. Millions of products are sold through amazon.  a lot of people make their living selling through Amazon. One of the biggest mistake people do in Amazon is that they price their product the wrong way. Sometimes they sell overpriced products, sometimes they sell the underpriced product. Both situations are toxic for the business.

We recently worked with a company that helps small businesses sell the products efficiently through amazon and other marketplaces. One of the key things they are doing is helping people with pricing their product the right way.

What I learned from them is that price is a relative term and a lot of people does not understand it. Pricing is a function of the positioning of  your product in the market.

We need to collect the data using  a technique called web scraping to understand how to position the product. You can get the  data in a CSV file which can be used for analysis.

1) What is the average price of a comparable product?

Understanding the pricing  strategy of your competitors products  is the first step in solving the problem. This can give you a range in which you can price your product. You can get the pricing data by scraping amazon

2) Is this a premium product?

People always pay a premium price for a premium product. What makes a product premium? – A product is considered premium only when the customer believe it is worth the price. Excellent marketing and branding are the ways to position your product as a premium product. You can get the relevant data by scraping amazon.

3) What are the problems with your competitor products?

Your competitor products might be having some defects. Or they might not be addressing a relevant problem. You have every chance of success If you are solving a problem that your competitor doesn’t. You can find these problems by analyzing the product reviews of your competitors. You can get review data by scraping amazon.

By analyzing data you can reach at a point where your profit margin looks healthy and pricing looks sensible. Buyers buy the value, not your product. Differentiate your product and position it as a superior product. Give people a reason to buy and that is the only way to succeed.

Source: http://blog.datahut.co/scrape-amazon-and-price-your-product-the-right-way-a-use-case/

Why Outsourcing Data Mining Services?

Why Outsourcing Data Mining Services?

Are huge volumes of raw data waiting to be converted into information that you can use? Your organization's hunt for valuable information ends with valuable data mining, which can help to bring more accuracy and clarity in decision making process.

Nowadays world is information hungry and with Internet offering flexible communication, there is remarkable flow of data. It is significant to make the data available in a readily workable format where it can be of great help to your business. Then filtered data is of considerable use to the organization and efficient this services to increase profits, smooth work flow and ameliorating overall risks.

Data mining is a process that engages sorting through vast amounts of data and seeking out the pertinent information. Most of the instance data mining is conducted by professional, business organizations and financial analysts, although there are many growing fields that are finding the benefits of using in their business.

Data mining is helpful in every decision to make it quick and feasible. The information obtained by it is used for several applications for decision-making relating to direct marketing, e-commerce, customer relationship management, healthcare, scientific tests, telecommunications, financial services and utilities.

Data mining services include:

•     Congregation data from websites into excel database
•     Searching & collecting contact information from websites
•     Using software to extract data from websites
•     Extracting and summarizing stories from news sources
•     Gathering information about competitors business

In this globalization era, handling your important data is becoming a headache for many business verticals. Then outsourcing is profitable option for your business. Since all projects are customized to suit the exact needs of the customer, huge savings in terms of time, money and infrastructure can be realized.

Advantages of Outsourcing Data Mining Services:

•     Skilled and qualified technical staff who are proficient in English
•     Improved technology scalability
•     Advanced infrastructure resources
•     Quick turnaround time
•     Cost-effective prices
•     Secure Network systems to ensure data safety
•     Increased market coverage

Outsourcing will help you to focus on your core business operations and thus improve overall productivity. So data mining outsourcing is become wise choice for business. Outsourcing of this services helps businesses to manage their data effectively, which in turn enable them to achieve higher profits.

Source: http://ezinearticles.com/?Why-Outsourcing-Data-Mining-Services?&id=3066061

How Web Scraping Affects your Revenue Growth

How Web Scraping Affects your Revenue Growth

Web scraping is an indispensable resource when it comes to gaining an edge in the competition with the help of business intelligence. As more and more data gets created on the world wide web, the complexity of extracting it intensifies. Web scraping is a technology that demands an extensive tech stack, high end resources and technically skilled labour. Given this resource hungry nature, many businesses prefer outsourcing it to doing the scraping in-house. Here is a brief walk-through of web scraping so that you can get a grip on the whole process and understand how it could affect your revenue growth as a business.

Business intelligence

The competition among online businesses is at its peak. This has more to do with the ready availability of insightful data. When data acquisition at this scale wasn’t possible in the past, businesses made hit-or-miss decisions upon instincts. Now that every activity can be recorded, extracted as data and analysed to arrive at the best business decisions, companies are making the most of it to boost their revenue. This includes monitoring the activity of competitors on social media, price intelligence, sentiment analysis, gathering data for market research and much more. The use cases of web scraping in business is almost infinite. Business intelligence is extremely helpful for the survival of companies in a market that fluctuates often. Implementing a business intelligence strategy powered by web scraping can definitely give a boost to your revenue growth.
Cost centres involved in in-house Web Scraping

Web scraping, despite being a robust solution for extracting data from the web, is not going to be an easy path if your company is not technically rich already. It involves setting up resources like a tech stack and servers that can run the web crawler by a technically skilled team. Following are the primary cost centres involved in the web scraping process.

1. High end servers

Web scraping is a resource intensive process. Considering the importance of uptime here, the crawlers cannot be run on average performance machines. To have the optimum uptime and avoid crashes, the crawler has to be run on high performing servers located in different parts of the world. The quality of servers is crucial to the consistency of the process. Not to mention, these high end servers makeup for a significant amount of the cost involved in web scraping.

2. Technically skilled labour

Scanning through the source code to identify appropriate tags that hold the required data points and creating a program that can automatically fetch these data points from similar pages’ at large scale requires deep programming skills. It goes without saying that employing skilled people would incur cost that could take a hit on your revenue. Ideally, you will need a team of at least 10 to run a web scraping setup in-house.       

3. An extensive tech stack

Although most of the software being used for web scraping are open source, you will find yourself investing in paid software to make certain things easier or faster. Dealing with open source software might not be as user friendly as the paid ones. In any case, having a tech stack with a lot of options is a necessary aspect of web scraping that would incur additional cost.   

4. Maintenance

Building and running the web scraping setup is only half of the story. Since websites undergo changes often, there is a possibility of the crawler setup breaking from time to time. To avoid or solve this at the earliest, a monitoring system that involves both machines and humans is necessary. Monitoring and maintenance contribute to a considerable cost in the web scraping process.
Data as a service

If data for business is your requirement, a better way to acquire it would be to depend on a company that can deliver it via the data as a service route. Web scraping companies have already set up high-end resources required to run the web crawlers that you can utilize to avail web scraping at a much lower cost than what you would incur by doing it on your own. With this, you can also save yourself from the complications and maintenance headache associated with web scraping. Moreover, with a web scraping service, you can enjoy a much higher return on investment owing to the lowered cost of data acquisition. You can use our ROI calculator to compare between the cost of going with an in-house web scraping setup and a hosted solution.

Source: https://www.promptcloud.com/blog/web-scraping-affects-revenue-growth

An Easy Way For Data Extraction

There are so many data scraping tools are available in internet. With these tools you can you download large amount of data without any stress. From the past decade, the internet revolution has made the entire world as an information center. You can obtain any type of information from the internet. However, if you want any particular information on one task, you need search more websites. If you are interested in download all the information from the websites, you need to copy the information and pate in your documents. It seems a little bit hectic work for everyone. With these scraping tools, you can save your time, money and it reduces manual work.

The Web data extraction tool will extract the data from the HTML pages of the different websites and compares the data. Every day, there are so many websites are hosting in internet. It is not possible to see all the websites in a single day. With these data mining tool, you are able to view all the web pages in internet. If you are using a wide range of applications, these scraping tools are very much useful to you.

The data extraction software tool is used to compare the structured data in internet. There are so many search engines in internet will help you to find a website on a particular issue. The data in different sites is appears in different styles. This scraping expert will help you to compare the date in different site and structures the data for records.

And the web crawler software tool is used to index the web pages in the internet; it will move the data from internet to your hard disk. With this work, you can browse the internet much faster when connected. And the important use of this tool is if you are trying to download the data from internet in off peak hours. It will take a lot of time to download. However, with this tool you can download any data from internet at fast rate.There is another tool for business person is called email extractor. With this toll, you can easily target the customers email addresses. You can send advertisement for your product to the targeted customers at any time. This the best tool to find the database of the customers.

However, there are some more scraping tolls are available in internet. And also some of esteemed websites are providing the information about these tools. You download these tools by paying a nominal amount.

Source: http://ezinearticles.com/?An-Easy-Way-For-Data-Extraction&id=3517104

Things to take care while doing Web Scraping!!!

Things to take care while doing Web Scraping!!!

In the present day and age, web scraping word becomes most popular in data science. Basically web scraping is extracting the information from the websites using pre-written programs and web scraping scripts. Many organizations have successfully used web site scraping to build relevant and useful database that they use on a daily basis to enhance their business interests. This is the age of the Big Data and web scraping is one of the trending techniques in the data science.

Throughout my journey of learning web scraping and implementing many successful scraping projects, I have come across some great experiences we can learn from.  In this post, I’m going to discuss some of the approaches to take and approaches to avoid while executing web scraping.

User Proxies: Anonymously scraping data from websites

One should not scrape website with a single IP Address. Because when you repeatedly request the web page for web scraping, there is a chance that the remote web server might block your IP address preventing further request to the web page. To overcome this situation, one should scrape websites with the help of proxy servers (anonymous scraping). This will minimize the risk of getting trapped and blacklisted by a website. Use of Proxies to hide your identity (network details) to remote web servers while scraping data. You may also use a VPN instead of proxies to anonymously scrape websites.

Take maximum data and store it.

Do not follow “process the web page as it comes from the remote server”. Instead take all the information and store it to disk. This approach will be useful when your scraping algorithm breaks in the middle. In this case you don’t have to start scraping again. Never download the same content more than once as you are just wasting bandwidth. Try and download all content to disk in one go and then do the processing.

Follow strict rules in parsing:

Check various rules while parsing the information from the web site. For example if you expect a value to be a date then check that it’s really a date. This may greatly improve the quality of information. When you get unexpected data, then the algorithm need to be changed accordingly.

Respect Robots.txt

Robots.txt specifies the set of rules that should be followed by web crawlers and robots. I strongly advise you to consider and adjust your crawler to fully respect robots.txt. Robots.txt contains instructions on the exact pages that you are allowed to crawl, user-agent, and the requisite intervals between page requests. Following to these instructions minimizes the chance of getting blacklisted and banned from website owner.

Use XPath Smartly

XPath is a nice option to select elements of the HTML document more flexibly than CSS Selectors.  Be careful about HTML structure change through page to page so one xpath you made may be failed to extract data on another page due to changes in HTML structure.

Obey Website TOC:

Some websites make it absolutely apparent in their terms and conditions that they are particularly against to web scraping activities on their content. This can make you vulnerable against possible ethical and legal implications.

Test sample scrape and verify the data with actual scrape

Once you are done with web scraping project set up, you need to test it for sometimes. Check the extracted data. If something is not good, find out the cause and make changes accordingly and finally come to a perfect web scraping project.

Source: http://webdata-scraping.com/things-take-care-web-scraping/

How to Use Microsoft Excel as a Web Scraping Tool

How to Use Microsoft Excel as a Web Scraping Tool

Microsoft Excel is undoubtedly one of the most powerful tools to manage information in a structured form. The immense popularity of Excel is not without reasons. It is like the Swiss army knife of data with its great features and capabilities. Here is how Excel can be used as a basic web scraping tool to extract web data directly into a worksheet. We will be using Excel web queries to make this happen.

Web queries is a feature of Excel which is basically used to fetch data on a web page into the Excel worksheet easily. It can automatically find tables on the webpage and would let you pick the particular table you need data from. Web queries can also be handy in situations where an ODBC connection is impossible to maintain apart from just extracting data from web pages. Let’s see how web queries work and how you can scrape HTML tables off the web using them.
Getting started

We’ll start with a simple Web query to scrape data from the Yahoo! Finance page. This page is particularly easier to scrape and hence is a good fit for learning the method. The page is also pretty straightforward and doesn’t have important information in the form of links or images. Here is the URL we will be using for the tutorial:

http://finance.yahoo.com/q/hp?s=GOOG

To create a new Web query:

1. Select the cell in which you want the data to appear.
2. Click on Data-> From Web
3. The New Web query box will pop up as shown below.

4. Enter the web page URL you need to extract data from in the Address bar and hit the Go button.
5. Click on the yellow-black buttons next to the table you need to extract data from.

6. After selecting the required tables, click on the Import button and you’re done. Excel will now start downloading the content of the selected tables into your worksheet.

Once you have the data scraped into your Excel worksheet, you can do a host of things like creating charts, sorting, formatting etc. to better understand or present the data in a simpler way.
Customizing the query

Once you have created a web query, you have the option to customize it according to your requirements. To do this, access Web query properties by right clicking on a cell with the extracted data. The page you were querying appears again, click on the Options button to the right of the address bar. A new pop up box will be displayed where you can customize how the web query interacts with the target page. The options here lets you change some of the basic things related to web pages like the formatting and redirections.

Apart from this, you can also alter the data range options by right clicking on a random cell with the query results and selecting Data range properties. The data range properties dialog box will pop up where you can make the required changes. You might want to rename the data range to something you can easily recognize like ‘Stock Prices’.

Auto refresh

Auto-refresh is a feature of web queries worth mentioning, and one which makes our Excel web scraper truly powerful. You can make the extracted data to be auto-refreshing so that your Excel worksheet will update the data whenever the source website changes. You can set how often you need the data to be updated from the source web page in data range options menu. The auto refresh feature can be enabled by ticking the box beside ‘Refresh every’ and setting your preferred time interval for updating the data.
Web scraping at scale

Although extracting data using Excel can be a great way to scrape html tables from the web, it is nowhere close to a real web scraping solution. This can prove to be useful if you are collecting data for your college research paper or you are a hobbyist looking for a cheap way to get your hands on some data. If data for business is your need, you will definitely have to depend on a web scraping provider with expertise in dealing with web scraping at scale. Outsourcing the complicated process that web scraping will also give you more room to deal with other things that need extra attention such as marketing your business.

Source: https://www.promptcloud.com/blog/how-to-use-excel-to-scrape-websites

How Web Scraping can Help you Detect Weak spots in your Business

How Web Scraping can Help you Detect Weak spots in your Business

Business intelligence is not a new term. Businesses have always been employing experts for analysing the progress, market and industry trends to keep their growth graph going up. Now that we have big data and the tool to gather this data – Web scraping, business intelligence has become even more fruitful. In fact, business intelligence has become a necessary thing to survive now that the competition is fierce in every industry. This is the reason why most enterprises depend on web scraping solutions to gather the data relevant to their businesses. This data is highly insightful and dependable enough to make critical business decisions. Business intelligence from web scraping is definitely a game changer for companies as it can supply relevant and actionable data with minimal effort.

Most businesses have weak spots that are being overlooked or hidden from the plain sight. These weak spots, if left unnoticed can gradually result in the downfall of your company. Here is how you can use data acquired through web scraping to detect weak spots in your business and strengthen them.

Competitor analysis

Many a times, you can find out the flaws in your business by keeping a close watch on your competitors. Competitor analysis is something that we owe to web scraping as the level of competitive intelligence that you can derive from web scraping has never been achievable in the past. With crawling forums and social media sites where your target audience is, you can easily find out if your competitor is leveraging something you have overlooked. Competitor analysis is all about staying updated to each and every action by your competitors, so that you can always be prepared for their next strategic move. If your competitors are doing better than you, this data can be used to make a comparison between your business and theirs which would give you insights on where you lack.

Brand monitoring on Social media

With social media platforms acting like platforms where businesses and customers can interact with each other, the data available on these sites are increasingly becoming relevant to businesses. Any issues in your business operations will also reflect on your customer sentiments. Social media is a goldmine of sentiment data that can help you detect issues within your company. By analysing the posts that mention your brand or product on social media sites, you can identify what department of your company is functioning well and what isn’t.

For example, if you are an Ecommerce portal and many users are complaining about delivery issues from your company on social media, you might want to switch to a better logistics partner who does a better job. The ability to identify such issues at the earliest is extremely important and that’s where web scraping becomes a life saver. With social media scraping, monitoring your brand on social media is easy like never before and the chances of minor issues escalating to bigger ones is almost non-existent. Brand monitoring is extremely crucial if you are a business operating in the online space. Social media scraping solutions are provided by many leading web scraping companies, which totally eliminates the technical complications associated with the process for you.

Finding untapped opportunities

There are always new and untapped markets and opportunities that are relevant to your business. Finding them is not going to be an easy task with manual and outdated methods of research. Web scraping can fill this gap and help you find opportunities that your company can make use of to leverage your reach and progress. Sometimes, targeting the right audience makes all the difference that you’ve been trying to make. By using web crawling to find mentions of your relevant keywords on the web, you can easily stay updated on your niche and fill in to any new untapped markets. Web crawling for keywords is better explained in our previous blog.

Bottom line

It is not a cakewalk to stay ahead in the competition considering how competitive every industry has become in this digital age. It is crucial to find the weak spots and untapped opportunities of your business before someone else does. Of course, you can always use some help from the technology when you need it. Web scraping is clearly the best way to find and gather data that would help you figure these out. With web crawling solutions that can completely take care of this niche process, nothing is stopping you from using the data and insights that the web has in stock for your business.

Source: https://www.promptcloud.com/blog/web-scraping-detect-weak-spots-business

ERP Data Conversions - Best Practices and Steps

ERP Data Conversions - Best Practices and Steps

Every company who has gone through an ERP project has gone through the painful process of getting the data ready for the new system. The process of executing this typically goes through the following steps:

(1) Extract or define

(2) Clean and transform

(3) Load

(4) Validate and verify

This process is typically executed multiple times (2 - 5+ times depending on complexity) through an ERP project to ensure that the good data ends up in the new system. If the data is either incorrect, not well enough cleaned or adjusted or loaded incorrectly in to the new system it can cause serious problems as the new system is launched.

(1) Extract or define

This involves extracting the data from legacy systems, which are to be decommissioned. In some cases the data may not exist in a legacy system, as the old process may be spreadsheet-based and has to be created from scratch. Typically this involves creating some extraction programs or leveraging existing reports to get the data in to a format which can be put in to a spreadsheet or a data management application.

(2) Data cleansing

Once extracted it normally reviewed is for accuracy by the business, supported by the IT team, and/or adjusted if incorrect or in a structure which the new ERP system does not understand. Depending on the level of change and data quality this can represent a significant effort involving many business stakeholders and required to go through multiple cycles.

(3) Load data to new system

As the data gets structured to a format which the receiving ERP system can handle the load programs may also be build to handle certain changes as part of the process of getting the data converted in to the new system. Data is loaded in to interface tables and loaded in to the new system's core master data and transactions tables.

When loading the data in to the new system the inter-dependency of the different data elements is key to consider and validate the cross dependencies. Exceptions are dealt with and go in to lessons learned and to modify extracts, data cleansing or load process in to the next cycle.

(4) Validate and verify

The final phase of the data conversion process is to verify the converted data through extracts, reports or manually to ensure that all the data went in correctly. This may also include both internal and external audit groups and all the key data owners. Part of the testing will also include attempting to transact using the converted data successfully.

The topmost success factors or best practices to execute a successful conversion I would prioritize as follows:

(1) Start the data conversion early enough by assessing the quality of the data. Starting too late can result in either costly project delays or decisions to load garbage and "deal with it later" resulting in an increase in problems as the new system is launched.

(2) Identify and assign data owners and customers (often forgotten) for the different elements. Ensure that not only the data owners sign-off on the data conversions but that also the key users of the data are involved in reviewing the selection criteria's, data cleansing process and load verification.

(3) Run sufficient enough rounds of testing of the data, including not only validating the loads but also transacting with the converted data.

(4) Depending on the complexity, evaluate possible tools beyond spreadsheets and custom programming to help with the data conversion process for cleansing, transformation and load process.

(5) Don't under-estimate the effort in cleansing and validating the converted data.

(6) Define processes and consider other tools to help how the accuracy of the data will be maintained after the system goes live.

Source: http://ezinearticles.com/?ERP-Data-Conversions---Best-Practices-and-Steps&id=7263314

Web Scraping Best Practices

Web Scraping Best Practices

Extracting data from the World Wide Web has several challenges as more webmasters are working day and night to lower cases of scraping and crawling of their data in order to survive in the competitive world. There are various other problems you may face when web scraping and most of them can be avoided by adapting and implementing certain web scraping best practices as discussed in this article.

Have knowledge of the scraping tools

Acquiring adequate knowledge of hurdles that may be encountered during web scraping, you will be able to have a smooth web scraping experience and be on the safe side of the law. Conduct a thorough research on the types of tools you will use for scraping and crawling. Firsthand knowledge on these tools will help you find the data you need without being blocked.

Proper proxy software that acts as the middle party works well when you know how to work around HTTP and HTML protocols. Use tools that can change crawling patterns, URLs and data retrieved even when you are crawling on one domain. This will help you abide to the rules and regulations that come with web scraping activities and escaping any legal issues.
Conduct your scraping activities during off-peak hours

You may opt to extract data during times that less people have access for instance over the weekends, during late night hours, public holidays among others. Visiting a website on several instances to retrieve the same type of data is a waste of bandwidth. It is always advisable to download the entire site content to your computer and thereafter you can access it whenever need arises.
Hide your scrapping activities

There is a thin line between ethical and unethical crawling hence you should completely evade being on the top user list of a particular website. Cover up your track as best as you can by making use of proxy IPs to avoid any legal problems. You may also use multiple IP addresses or VPN services to conceal your scrapping activities and lower chances of landing on a website’s blacklist.

Website owners today are very protective of their data and any other information existing under their unique url. Be keen when going through the terms and conditions indicated by websites as they may consider crawling as an infringement of their privacy. Simple etiquette goes a long way. Your web scraping efforts will be fruitful if the site owner supports the idea of sharing data.
Keep record of your activities

Web scraping involves large amount of data.Due to this you may not always remember each and every piece of information you have acquired, gathering statistics will help you monitor your activities.
Load data in phases

Web scraping demands a lot of patience from you when using the crawlers to get needed information. Take the process in a slow manner by loading data one piece at a time. Several parallel request to the same domain can crush the entire site or retrace the scrapping attempts back to your local machine.

Loading data small bits will save you the hustle of scrapping afresh in case that your activity has been interrupted because you will have already stored part of the data required. You can reduce the loading data on an individual domain through various techniques such as caching pages that you have scrapped to escape redundancy occurrences. Use auto throttling mechanisms to increase the amount of traffic to the website and pause for breaks between requests to prevent getting banned.
Conclusion

Through these few mentioned web scraping best practices you will be able to work around website and gather the data required as per clients’ request without major hurdles along the way. The ultimate goal of every web scraper is to be able to access vital information and at the same time remain on the good side of the law.

Source: http://nocodewebscraping.com/web-scraping-best-practices/

Data Mining vs Screen-Scraping

Data Mining vs Screen-Scraping

Data mining isn't screen-scraping. I know that some people in the room may disagree with that statement, but they're actually two almost completely different concepts.

In a nutshell, you might state it this way: screen-scraping allows you to get information, where data mining allows you to analyze information. That's a pretty big simplification, so I'll elaborate a bit.

The term "screen-scraping" comes from the old mainframe terminal days where people worked on computers with green and black screens containing only text. Screen-scraping was used to extract characters from the screens so that they could be analyzed. Fast-forwarding to the web world of today, screen-scraping now most commonly refers to extracting information from web sites. That is, computer programs can "crawl" or "spider" through web sites, pulling out data. People often do this to build things like comparison shopping engines, archive web pages, or simply download text to a spreadsheet so that it can be filtered and analyzed.

Data mining, on the other hand, is defined by Wikipedia as the "practice of automatically searching large stores of data for patterns." In other words, you already have the data, and you're now analyzing it to learn useful things about it. Data mining often involves lots of complex algorithms based on statistical methods. It has nothing to do with how you got the data in the first place. In data mining you only care about analyzing what's already there.

The difficulty is that people who don't know the term "screen-scraping" will try Googling for anything that resembles it. We include a number of these terms on our web site to help such folks; for example, we created pages entitled Text Data Mining, Automated Data Collection, Web Site Data Extraction, and even Web Site Ripper (I suppose "scraping" is sort of like "ripping"). So it presents a bit of a problem-we don't necessarily want to perpetuate a misconception (i.e., screen-scraping = data mining), but we also have to use terminology that people will actually use.

Source: http://ezinearticles.com/?Data-Mining-vs-Screen-Scraping&id=146813

Scraping LinkedIn Public Profiles for Fun and Profit

Scraping LinkedIn Public Profiles for Fun and Profit

Reconnaissance and Information Gathering is a part of almost every penetration testing engagement. Often, the tester will only perform network reconnaissance in an attempt to disclose and learn the company's network infrastructure (i.e. IP addresses, domain names, and etc), but there are other types of reconnaissance to conduct, and no, I'm not talking about dumpster diving. Thanks to social networks like LinkedIn, OSINT/WEBINT is now yielding more information. This information can then be used to help the tester test anything from social engineering to weak passwords.

In this blog post I will show you how to use Pythonect to easily generate potential passwords from LinkedIn public profiles. If you haven't heard about Pythonect yet, it is a new, experimental, general-purpose dataflow programming language based on the Python programming language. Pythonect is most suitable for creating applications that are themselves focused on the "flow" of the data. An application that generates passwords from the employees public LinkedIn profiles of a given company - have a coherence and clear dataflow:

(1) Find all the employees public LinkedIn profiles → (2) Scrap all the employees public LinkedIn profiles → (3) Crunch all the data into potential passwords

Now that we have the general concept and high-level overview out of the way, let's dive in to the details.

Finding all the employees public LinkedIn profiles will be done via Google Custom Search Engine, a free service by Google that allows anyone to create their own search engine by themselves. The idea is to create a search engine that when searching for a given company name - will return all the employees public LinkedIn profiles. How? When creating a Google Custom Search Engine it's possible to refine the search results to a specific site (i.e. 'Sites to search'), and we're going to limit ours to: linkedin.com. It's also possible to fine-tune the search results even further, e.g. uk.linkedin.com to find only employees from United Kingdom.

The access to the newly created Google Custom Search Engine will be made using a free API key obtained from Google API Console. Why go through the Google API? because it allows automation (No CAPTCHA's), and it also means that the search-result pages will be returned as JSON (as oppose to HTML). The only catch with using the free API key is that it's limited to 100 queries per day, but it's possible to buy an API key that will not be limited.

Scraping the profiles is a matter of iterating all over the hCards in all the search-result pages, and extracting the employee name from each hCard. Whats is a hCard? hCard is a micro format for publishing the contact details of people, companies, organizations, and places. hCard is also supported by social networks such as Facebook, Google+, LinkedIn and etc. for exporting public profiles. Google (when indexing) parses hCard, and when relevant, uses them in search-result pages. In other words, when search-result pages include LinkedIn public profiles, it will appear as hCards, and could be easily parsed.

Let's see the implementation of the above:

#!/usr/bin/python
#
# Copyright (C) 2012 Itzik Kotler
#
# scraper.py is free software: you can redistribute it and/or modify
# it under the terms of the GNU General Public License as published by
# the Free Software Foundation, either version 3 of the License, or
# (at your option) any later version.
#
# scraper.py is distributed in the hope that it will be useful,
# but WITHOUT ANY WARRANTY; without even the implied warranty of
# MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
# GNU General Public License for more details.
#
# You should have received a copy of the GNU General Public License
# along with scraper.py.  If not, see <http://www.gnu.org/licenses/>.

"""Simple LinkedIn public profiles scraper that uses Google Custom Search"""

import urllib
import simplejson


BASE_URL = "https://www.googleapis.com/customsearch/v1?key=<YOUR GOOGLE API KEY>&cx=<YOUR GOOGLE SEARCH ENGINE CX>"


def __get_all_hcards_from_query(query, index=0, hcards={}):

    url = query

    if index != 0:

        url = url + '&start=%d' % (index)

    json = simplejson.loads(urllib.urlopen(url).read())

    if json.has_key('error'):

        print "Stopping at %s due to Error!" % (url)

        print json

    else:

        for item in json['items']:

            try:

                hcards[item['pagemap']['hcard'][0]['fn']] = item['pagemap']['hcard'][0]['title']

            except KeyError as e:

                pass

        if json['queries'].has_key('nextPage'):

            return __get_all_hcards_from_query(query, json['queries']['nextPage'][0]['startIndex'], hcards)

    return hcards


def get_all_employees_by_company_via_linkedin(company):

    queries = ['"at %s" inurl:"in"', '"at %s" inurl:"pub"']

    result = {}

    for query in queries:

        _query = query % company

        result.update(__get_all_hcards_from_query(BASE_URL + '&q=' + _query))

    return list(result)

Replace <YOUR GOOGLE API KEY> and <YOUR GOOGLE SEARCH ENGINE CX> in the code above with your Google API Key and Google Search Engine CX respectively, save it to a file called scraper.py, and you're ready!

To kick-start, here is a simple program in Pythonect (that utilizes the scraper module) that searchs and prints all the Pythonect company employees full names:

"Pythonect" -> scraper.get_all_employees_by_company_via_linkedin -> print

The output should be:

Itzik Kotler

In my LinkedIn Profile, I have listed Pythonect as a company that I work for, and since no one else is working there, when searching for all the employees of Pythonect company - only my LinkedIn profile comes up.
For demonstration purposes I will keep using this example (i.e. "Pythonect" company, and "Itzik Kotler" employee), but go ahead and replace Pythonect with other, more popular, companies names and see the results.

Now that we have a working skeleton, let's take its output and start crunching it. Keep in mind that every "password generation forumla" is merely a guess. The examples below are only a sampling of what can be done. There are, obviously many more possibilities and you are encouraged to experiment. But first, let's normalize the output - this way it's going to be consistent before operations are performed on it:

"Pythonect" -> scraper.get_all_employees_by_company_via_linkedin -> string.lower(''.join(_.split()))

The normalization procedure is short and simple: convert the string to lowercase and remove any spaces, and so the output should be now:

itzikkotler

As for data manipulation, out of the box (Thanks to The Python Standard Library) we've got itertools and it's combinatoric generators. Let's start by applying itertools.product:

"Pythonect" -> scraper.get_all_employees_by_company_via_linkedin -> string.lower(''.join(_.split())) -> itertools.product(_, repeat=4) -> print

The code above will generate and print every 4 characters password from the letters: i, t, z, k, o, t, l , e, r. However, it won't cover passwords with uppercase letters in it. And so, here's a simple and straightforward implementation of a cycle_uppercase function that cycles the input letters yields a copy of the input with letter in uppercase:

def cycle_uppercase(i):
    s = ''.join(i)
    for idx in xrange(0, len(s)):
        yield s[:idx] + s[idx].upper() + s[idx+1:]

To use it, save it to a file called itertools2.py, and then simply add it to the Pythonect program after the itertools.product(_, repeat=4) block, as follows:

"Pythonect" -> scraper.get_all_employees_by_company_via_linkedin \
    -> string.lower(''.join(_.split())) \
        -> itertools.product(_, repeat=4) \
            -> itertools2.cycle_uppercase \
                -> print

Now, the program will also cover passwords that include a single uppercase letter in it. Moving on with the data manipulation, sometimes the password might contain symbols that are not found within the scrapped data. In this case, it is necessary to build a generator that will take the input and add symbols to it. Here is a short and simple generator implemented as a Generator Expression:

[_ + postfix for postfix in ['123','!','$']]

To use it, simply add it to the Pythonect program after the itertools2.cycle_uppercase block, as follows:

"Pythonect" -> scraper.get_all_employees_by_company_via_linkedin \
    -> string.lower(''.join(_.split())) \
        -> itertools.product(_, repeat=4) \
            -> itertools2.cycle_uppercase \
                -> [_ + postfix for postfix in ['123','!','$']] \
                    -> print

The result is that now the program adds the strings: '123', '!', and '$' to every generated password, which increases the chances of guessing the user's right password, or not, depends on the password :)

To summarize, it's possible to take OSINT/WEBINT data on a given person or company and use it to generate potential passwords, and it's easy to do with Pythonect. There are, of course, many different ways to manipulate the data into passwords and many programs and filters that can be used. In this aspect, Pythonect being a flow-oriented language makes it easy to experiment and research with different modules and programs in a "plug and play" manner.

Source:http://blog.ikotler.org/2012/12/scraping-linkedin-public-profiles-for.html